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The Last Frontier – or is it?

Today’s guest blogger, Paul Plant of Radicle Consulting has over 30 years of experience in directive media and advertising.  He launched Radicle Consulting in March 2010, and has acquired a diverse...

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121 Mobile Webinar: Creating an Effective Brand-SMB Co-Op Marketing Ecosystem

Please join LSA and 121 Mobile for an exclusive webinar presentation next Thursday, June 27 from 2 pm – 3 pm EST. In this webinar, 121 Mobile’s co-founder and VP of sales Ido Shatzky will discuss how...

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Webinars from Search Influence and 121 Mobile Highlight Social Media, SMS...

We recently uploaded two new webinar presentations to our YouTube channel that you might find interesting. Will Scott, founder of Search Influence, provided insight into the reasons that specific...

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Leading in Local: Game Mechanics Can Help Drive Customer Loyalty

I am at the BIA/Kelsey Leading in Local conference in Austin, Texas and I got to hear an interesting session Wednesday led by Seth Priebatsch, CEO of LevelUp.  Seth is an avid gamer and during his...

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Businesses Can Now Map Custom Data with Google Maps

Last week, Google introduced Maps Engine Pro, a tool that helps businesses visualize their individual data on the Google Maps platform. The tool allows small businesses to use location tools provided...

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Study: Only 3 Shopping Categories Now Loyalty-Driven

Expert marketers understand the importance of engaging existing customers in order to encourage consumer loyalty. This is true for brands and SMBs alike and one study says that 70% of revenue for SMBs...

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